The purpose of this policy is to explain how AFC Rushden & Diamonds collects, protects, and uses personal data across all it's website. AFC Rushden & Diamonds is committed to ensuring that any personal data supplied by its customers or is otherwise generated by its activities is collected and processed fairly and lawfully.

What Types Of Personal Data Does AFC Rushden & Diamonds Collect?

AFC Rushden & Diamonds needs certain personal data to enable it to provide its products and services to its customers and members. The personal data collected will generally include: company name (where applicable), individual contact names, postal addresses, telephone number and email address. AFC Rushden & Diamonds also has access to personal data that is generated over the Network utilised by AFC Rushden & Diamonds services including IP and email addresses for incoming and outgoing data and network usage data. In certain circumstances AFC Rushden & Diamonds may also collect financial information about AFC Rushden & Diamonds customers and members from third parties to enable AFC Rushden & Diamonds to assess its risks in granting credit terms and contact information about organisations AFC Rushden & Diamonds considers may be interested in AFC Rushden & Diamonds products, services and activities.

How Does AFC Rushden & Diamonds Obtain Personal Data?

AFC Rushden & Diamonds obtains personal data in a number of ways including from orders and memberships placed by customers and end users (whether by telephone or email or by post); from enquiries made by existing customers and potential customers, (including information gathered at marketing events and via the AFC Rushden & Diamonds website); from third party list brokers; from resellers who pass on personal data to AFC Rushden & Diamonds about end users; and directly from the Network utilised by AFC Rushden & Diamonds services.

How Does AFC Rushden & Diamonds Use The Personal Data It Holds?

1. Providing and Improving the AFC Rushden & Diamonds Service - Most of AFC Rushden & Diamonds' use of personal data is necessary to enable it to provide a service to its customers and its members, including order processing, delivery, membership and support services as well as for invoicing and in order to answer general customer enquiries. In addition, AFC Rushden & Diamonds may also use personal data to improve on the level and type of service AFC Rushden & Diamonds offers to its customers and members. As part of this interest in improving the service provided AFC Rushden & Diamonds may process personal data for the purposes of sales analysis and customer usage statistics.

2. Direct Marketing - AFC Rushden & Diamonds may from time to time inform its customers, members and potential customers about AFC Rushden & Diamonds and AFC Rushden & Diamonds affiliate products and services and other information AFC Rushden & Diamonds feels may be of interest.

Customers and other recipients of information from AFC Rushden & Diamonds may indicate at the time they first place an order with AFC Rushden & Diamonds whether or not they wish to receive such information or at any later time by simply contacting AFC Rushden & Diamonds as indicated below.

To Whom Does AFC Rushden & Diamonds Disclose Personal Data?

AFC Rushden & Diamonds will pass personal data within its internal departments in order to fulfil sales, support and membership obligations as well as to finance departments to enable invoicing.

As a general rule, AFC Rushden & Diamonds does not disclose personal data to unaffiliated third parties except where customer consent has been obtained, where AFC Rushden & Diamonds is under an obligation by law to disclose personal data or where AFC Rushden & Diamonds has contracted with third parties to assist in providing services to AFC Rushden & Diamonds customers such as for delivery, installation and membership support services.

How Does AFC Rushden & Diamonds Protect the Personal Data it Holds?

AFC Rushden & Diamonds takes customer confidentiality and security very seriously. AFC Rushden & Diamonds has implemented appropriate internal security procedures that restrict access to and disclosure of personal data within AFC Rushden & Diamonds. These procedures will be reviewed from time to time to determine whether they are being complied with and are effective.

AFC Rushden & Diamonds will also actively investigate and cooperate with law enforcement agencies any allegations of abuse or violation of system or network security.

Customers' Rights

The law in certain jurisdictions (including countries within the European Economic Area) gives individuals whose personal data is held by AFC Rushden & Diamonds specific rights to access and rectify personal data held about them. These include the right to:

1. obtain from AFC Rushden & Diamonds, for a prescribed fee, confirmation that personal data is held, as well as a written description of such personal data, the purpose(s) for which it is being used, the source(s) of the personal data and details of any recipients;

2. request the deletion or rectification of personal data which is inaccurate; and

3. object to any unsolicited information sent by AFC Rushden & Diamonds regarding promotions or new products and services.

Contact Details

If any individual wishes to contact AFC Rushden & Diamonds regarding the personal data held about them or has any other question about AFC Rushden & Diamonds' data privacy procedures, they should direct an email to or send a letter to AFC Rushden & Diamonds c/o The Dog & Duck Stadium, London Road, Wellingborough, NN8 2DP.

Policy Updates

As part of AFC Rushden & Diamonds' commitment to compliance with data privacy requirements, and to reflect changes in AFC Rushden & Diamonds' operating procedures, AFC Rushden & Diamonds may update the terms of this policy from time to time.